Canadian Mental Health Association:
Ride, Don’t Hide Virtually

Summary

I was asked by a friend, who specialized in still photography, to edit together some raw footage for the Canadian Mental Health Association's Virtual version of their "Ride, Don't Hide" promotion, a Covid mandated virtual version of their annual event. I volunteered and was given a small amount of raw footage with a 48 hour deadline for the posting on social media. As the Coronavirus pandemic was at its height during this program, the person who had given me this job had a very limited amount of interviewees.  I added a motion graphic animation to the front and back end of the video and re-cut the entire middle section, adding branding and instructions for how to enter the virtual ride. I used a mixture of Adobe Premiere and after effects to pull the video together and it was posted the day after submission. 

Check out the video below.

What I Learned

This project started off having already been filmed, but not edited or flagged for key scenes. With the short deadline, I realized that B-roll and some concise cuts would help give the video more direction without necessarily having to re-interview all of the participants or find new people to speak to. I had to match the CMHA branding and recreate many of their logos solely off of their website as there were no assets provided to us and the channels we would have had to go through would have taken longer than the timeline we had.